With just two days to go for Phase 2 of the 17th Lok Sabha Polls, civic campaigns complement the Election Commission of India’s back-to-back activities on creating awareness about the right to vote. As part of the Systematic Voters’ Education and Electoral Participation (SVEEP) activities by the Election Commission, Greater Chennai Corporation has organised various activities such as Parasailing, bike rally and workshops to reach out to the voters.
The website of the Chief Electoral officer, Tamil Nadu is filled with awareness videos by eminent film personalities such as Vijay Sethupathi and Vivek. Created by the Election Commission, #MakeYourMarkTN is among the most trending hashtags on Twitter.
In the same vein, educational institutions are sensitising the public on exercising their franchise. Here are some of the creative campaigns in Chennai.
Laasya was a Senior Reporter at Citizen Matters. Prior to this, she worked as a reporter with Deccan Chronicle. Laasya has written extensively on environmental issues, women and child rights, and other critical social and civic issues. A Masters in Journalism from Bharathiar University, she had been experimenting at Citizen Matters with diverse formats varying from photos, videos and infographics for an interactive content presentation. Laasya is most proud of her work on beach encroachment and lake pollution, which the NGT took suo moto cognizance of. Currently, Laasya is a principal correspondent at Newslaundry. She tweets at @plaasya.